El Sistema, brainchild of TED prize winner José Abreu, is the successful Venezuelan government organization that teaches music to impoverished children in hopes that the confidence gained by being in an orchestra will be a positive influence on other parts of their lives. With this branding system, I wanted to capture the youth, spirit, vibrance and hope of their performances. The arrangement of the elements into patterns are an allusion to the rhythm and pitch of music.

The screen printed posters could not have happened without the help of my buddy Erick Montes.